Health Communication Capacity Collaborative

The Ethiopia Health Communication Capacity Collaborative (HC3) project is part of a global effort to strengthen the capacity to design, implement, and evaluate state-of-the-art Social and Behavioral Change (SBCC) programs in Ethiopia, in particular within the Ministry of Health/HAPCO for HIV/AIDS prevention with MARPs. In addition, HC3-Ethiopia will build upon and work to transition to the Government of Ethiopia (GoE), selected prevention activities such as the Talkline and the National AIDS Resource Center developed under the ISHARE and EXCELERATE projects, two cooperative agreements funded by the Centers for Disease Control and Prevention (CDC) and implemented by JHU∙CCP from 2010-2013.

Where we work - HC3-Ethiopia project closely works with FMoH and FHAPCO to support the design, implementation and monitoring and evaluation of SBCC activities throughout the country.

What we are doing - HC3’s-Ethiopia goal is to foster vibrant communities of practice at the national, regional and woreda level that support improved evidence-based programming and continued innovation.

We apply the popular p-process in training health and HIV program experts to provide them skill in the design of evidence based and transformative health communication programs. The P Process is a step-by-step roadmap that can guide to from a loosely defined concept about changing behavior to a strategic and participatory program that is grounded in theory and has measurable impact.

SBCC capacity strengthening

Working for increased capacity of HAPCO to provide technical leadership in SBCC in Ethiopia, through strengthened coordination, strategic design, and knowledge management

  • Assist HAPCO/MOH staff to review gains in HIV/AIDS and develop, revise and/or update, and disseminate SBCC tools and guidelines.  
  • Implementation of a Learning in Action Process (LIAP) grounded in the Leadership in Strategic Health Communication workshop (LSHC).
  • Linking HAPCO/MOH to core HC3 supported SBCC tools and resources,
  • Coordination among HIV/SBCC researchers, designers, and implementers improved
  • Management of key national HIV/AIDS resources, including Wegen AIDS Talkline, National AIDS Resource Center (NARC), and Regional AIDS Resource Centers (RARCs) transitioned to Federal HAPCO.

Increase capacity of behavior change professionals and institutions in Ethiopia

  • Capacity of Ethiopian Professionals and institutions to design, implement and evaluate behavior change interventions through identifying and championing a Local Organization and undertaking various SBCC Training, Internship and practicum activities
  • Link Ethiopia’s national community of practice to others in the region to ensure broader exchange and capacity development through SBCC Community of Practice (COP) and  HC3 MarketPlace (HealthCompass)
  • Support the work of HIV prevention partners to leverage gains in positive behaviors leading to HIV reduction by identify gaps in SBCC programming through a comprehensive assessment of selected core populations and leveraging the work of USG implementing partners to sustain the gains and fill identified gaps together with local implementing partners.
  • Promote Learning in Action
  • Promotion of Talkline and National Resource Center to core populations
  • Strengthening of service linkages for key populations involved in risky sex (e.g., multiple sex partners, limited to no condom use).